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Mashup Competition Winner Harvests the Web to Support Ag Business

At the recent Mashup Camp in Dublin, Ireland Dennis Deery at Irish Rose Consulting (https://irose.com) won IBM’s Business Mashup Challenge as well at 2n price in the Best Mashup competition.  By leveraging Web 2.0 mashup tools from Kapow Technologies, IBM and StrikeIron, the Dublin, Ireland IT consulting firm created “Farm Explorer,” a mashup that actively harvests the Web and company databases to provide a single screen of data feeds that help farm workers do their jobs.

“With a large farming operation, it has been traditionally difficult for all the people involved with crop production to remain informed about the current field conditions and its activity history,” said Dennis Deery, founder of Irish Rose Consulting.  “As with any industry, enterprise mashups help workers achieve higher levels of productivity through better and more timely information”. Furthermore Dennis says that  “I was pleased to learn about Kapow as I feel there's great potential out there for using an incredible amount of data currently presented on web sites for producing some interesting mashups”.

Using IBM’s QEDWiki and StrikeIron’s services, and linking internal and external data sources together with Openkapow, Farm Explorer displays information from the farm's local databases, including field numbers, crop and  grower information, and pesticide application history. Among its many novel features, the mashup also provides:

  • A Google map component of the field’s location
  • Links to PDF files of chemical label and Material Safety Data Sheet information provided by chemical companies to assist field workers in safely dealing with pesticides
  • Recent photos of the selected field are displayed via a Flickr query
  • An Accuweather widget, provinding current weather and a 5-day forecast for the field location
  • A widget that displays local sales and use tax information for the field locale
  • An Openkapow widget that scrapes gas price information from the MSN web site, linked to gas station locations near the field (Try or download the Lowest Gas Prices robot here)
  • A widget that displays local sales and use tax information for the field locale
Farm Explorer Mashup

So what happens to this Mashup after Mashup Camp?  “After a little tweaking, I plan to demonstrate this mashup to one or more existing clients with the hope that they'll be interested in further developing the mashup into a usable system based on their data sources.” says Dennis Deery. So not only did he win the IBM Business Mashup Challenge using openkapow, he also has a good chance of really making the Mashup into a real business project.

Published Friday, December 14, 2007 4:04 PM by Andreas

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